Mentor Kim Anh is a talented business leader and a tireless advocate for diversity, equity, and inclusion (DEI). Her journey began in Vietnam, where she excelled in academics, won third place in a national literary competition, and was admitted to the Foreign Trade University. After a year of study there, she received a full scholarship and began her undergraduate program at Ritsumeikan Asia Pacific University in Japan. Here, she continued to earn prestigious scholarships and later graduated with distinction with a Master's degree from the University of Oxford. She has worked and is currently working for corporations like Twitter and Amazon, accumulating over 12 years of experience in sales, marketing, and HR fields.
- Graduated with distinction with a Master's degree from the University of Oxford (top 3 globally).
- Received a full scholarship at Ritsumeikan University, graduated with a GPA of 3.79/4.0 (top 5%), received Oita, Itochu, and Honor Grade scholarships.
- Awarded third place in a national literary competition, admitted directly to the Foreign Trade University.
AMAZON WEB SERVICE, AMAZON UK
Senior Business Partner
- Managed human capital strategies and key HR metrics for the EMEA Tech organization with over 1,700 employees.
- Collaborated with business leaders to achieve business and HR goals for the EMEA Tech organization as the Senior Director of Inclusion, Diversity, and Equity (ID&E) & Business Partner.
- Worked with the AWS Employer Brand and IXT Marketing to create the inaugural Global Inclusion Ambassador (IA) Leadership Award to enhance the AWS brand within the IA community of over 15,000 members.
- Implemented the first strategy for AWS to become Earth's Best Employer in the ID&E field.
- Engaged with AWS leadership to achieve Inclusion metrics for a group of over 4,000 employees.
TWITTER JAPAN. INC
Client Account Manager
- Managed 14 major client accounts in the CPG and Global Tech industries with a total annual revenue of £16 million.
- Secured 3 new annual upfront contracts ranging from £1 million to £3 million to drive strategic partner relationships by engaging with executive leadership on the client side and agencies.
- Increased sales from 110% to 140% year-over-year for all key accounts by selling over 100 additional advertising packages that Twitter revenue-shared with magazine publishers.
- Achieved quarterly new budget of £1.5 million with cross-channel marketing strategies and innovative recommendations based on detailed insights on 45 million monthly active users (up 15% compared to Facebook).
- Boosted revenue by 10% by monitoring and optimizing an average of 50 quarterly campaigns, providing weekly enhancements to help clients exceed their KPI targets.
- Exceeded quarterly sales targets by over 5% for Twitter's newly launched advertising products by creating pre-flight, in-flight, and post-flight strategies, as well as offering timely support.
- Generated an additional £4 million in revenue annually by collaborating with 7 Twitter researchers and 10 agency members to measure the effectiveness of over 20 campaigns each year.
Other Mentors
